We’re not into Black Friday – as retailers or as consumers. That impulse to buy things that you didn’t really want is strong, even when you’re trying to resist, and recent statistics show that almost 90% off ‘offers’ on Black Friday have been on sale at the same or a cheaper price during the preceding year anyway.

Instead, we’re taking part in #givingtuesday. If you’re considering a board purchase you can buy from us on Tuesday 27th of November and we’ll donate 10% of the purchase price to Stand Up To Cancer. You get an awesome new paddle board package, an important charity gets a boost and everyone feels good. Get in touch if you’d like advice on the kit you’re interested in.


We’re also making a statement by heading out for a paddle on Friday rather than getting stuck into the discount consumer frenzy. You’re welcome to #optoutside with us, and join us on Southport marine lake at 8am on Friday for a sunrise paddle. Or just get out whenever you can during the day, maybe for a walk at lunchtime instead of sitting at your desk. There’s so much more to life than bargain-hunting!